Software & integrations

The integration made Laravel the source of truth for identity and subscription status. A custom WordPress plugin received registration and payment events through a REST API, created users and assigned purpose-built Free Subscriber or Paid Subscriber roles. JWT-based single sign-on connected the login experience, with a dedicated synchronization layer handling the differences between WordPress cookies and Laravel tokens.

Customers could register and pay in Laravel, then access the WordPress content their subscription unlocked without a second login or routine manual role assignment. A Laravel reconciliation command provided a recovery path for the occasional provisioning failure, so an unsuccessful sync could be corrected for an individual user.

The reservation system used a shared SKU identity and three inventory states: Available, Reserved and Sold. Adding an item to a cart reserved it across the network for five minutes. Stripe and PayPal payment outcomes then either marked the item sold everywhere or released it; cart removal and timer expiry also restored availability. Countdown displays and email alerts made the reservation state visible to customers and operations staff.

The case study reports that this model eliminated the duplicate-sale issue. The network grew to 56 synchronized storefronts as the retailer expanded from the United States into Europe. Each site remained a separate WordPress installation, with reservation and payment events coordinating the shared inventory state.

The WooCommerce build connected InkSoft's embedded Design Studio to ordering and enforced a 20-item minimum. A custom plugin tracked completed purchases across individual and grouped products, applied six configurable pricing tiers and recalculated cart prices as sales reached each threshold. Campaign deadlines, progress displays and remaining-quantity messages explained the purchasing rules before checkout.

Branch-specific checkout fields captured a Cost Center Code and Branch Address, while expired campaigns stopped accepting orders. The resulting workflow brought design, volume pricing and procurement into one purchasing journey. The supplied archive contains the WordPress commerce layer; InkSoft is externally hosted, and no conversion or revenue figures are claimed.